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  • Media Centre

    Ashley Hart Fashionably Healthy With Swisse

    Swisse Logo - Wellness Hub
    Written by Swisse Wellness

    The stunning one-of-a-kind piece was designed and created by Melbourne-based Creative Blogger & Illustrator Alexia Petsinis, who spent over 40 hours embellishing the gown with over five thousand Swisse Hair Skin Nails tablets.

    “It’s been quite the task working on this showpiece,” says Petsinis.

    “It goes to show the most spectacular wearable art can come to life from the most modest of beginnings – the vitamin tablet is the hero here”.

    The creation came to life after a sketch of Alexia’s, posted on her Instagram account, caught the attention of the Swisse team.

    “When we saw her fashion sketch of a dress covered in fish oil capsules, we thought it was fantastic and so creative! Alexia is extremely talented and it’s been a great experience to work with her on this and see her idea and our vision come to life” says Michael Howard, Swisse Director of Sales & Marketing.

    Swisse chose the popular Hair Skin Nail tablet as their supplement of choice for this creative project, as the product is a favourite of Ash’s, as well as it being an essential part of Spring Racing preparation for many carnival goers.

    The dress will be on display at tomorrow’s Media Preview Event of the Swisse Marquee at Flemington Racecourse, ahead of the carnival’s first meet – Derby Day on Saturday